Monopoly Rules
by Milind Lele
Business leaders are embracing Monopoly Rules as a fresh approach to achieving superior profitability. Using varied case studies, Monopoly Rules provides step-by-step guidelines for exploring, developing, and customizing Lele’s ground breaking definition of strategic differentiation.
“Monopoly Rules provides a fresh way of thinking about why companies succeed and where to look for new breakthrough opportunities. Milind Lele’s book is critical for anyone interested in sustaining differentiation in business…”
- Dipak C. Jain,
Dean of The Kellogg Graduate School of Management,
Northwestern University
Creating Strategic Leverage
by Milind Lele
Creating Strategic Leverage provides the necessary tools for identifying and exploiting a company’s opportunities in any market. It also enables managers to create new opportunities by changing the terms of competition or even the nature of the industry itself.
“Blends the theoretical and the practical using real-world examples of successful (and unsuccessful) attempts to profit from strategic leverage…Milind Lele’s innovative book is a valuable tool for product managers, marketing directors, and strategic planners.”
- Raymond R. Clark
President and Chief Executive Officer
Cincinnati Bell Telephone
The Customer is Key
by Milind M. Lele
The Customer is Key shows you why it makes sense to keep customers happy as well as how to do it. Through analysis, examples, and statistical evidence, it shows you how closely customer satisfaction is related to profitability and market share.
“At last, a book has come along which convincingly demonstrates through argument, examples, and statistics that satisfying the customer is the key to long-run company profitability. This is a book that you will want your fellow managers to read if you care about your company’s future.
Milind Lele has breathed life into the marketing concept, not only showing that it works but showing how to make it work for your firm.”
- Philip Kotler
The Kellogg Graduate School of Management
Northwestern University
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